Writer • Facilitator • Special Projects Manager • Optimist
I build an alliance between nature and people by conceptualizing and carrying out projects for our National Trails and other conservation-based organizations.
Marketing & Public Relations Initiatives:
Created strategic plan and budget for marketing A.T. license plates based on market trends, data and existing management. Since 2006 I’ve grown the A.T. License Plate program from one state generating $55,000 annually, to 3 states totaling $116,000 in 2009. Today the program generates over $150,000 annually for ATC’s operations in North Carolina, Tennessee, and Virginia.
Managed media relations campaigns in the southeast, from Georgia to Tennessee.
Program Development & Special Projects Management:
Researched, developed program content, wrote manuals, and delivered trainings for ATC’s Family Program, A.T. Community™ Ambassadors, and A.T. Community™ and Trailhead Kiosk Design Guides.
Organizing Events and Volunteer Coordination:
Coordinated all aspects of programs and events, including volunteer coordination, scheduling, venue booking, managing registration, program materials, promotions, vendor negotiations, and sponsorship to ensure successful events that met or exceeded profit goals.
I apply my strengths as a clear communicator, skilled facilitator, and an exemplary organizer to meet the needs of multiple partners. I provide unflagging energy and determination to produce reliable results.
What’s Your Special Project?
Talk to me today about how I can help your organization meet its goals to launch programs, organize volunteers, or host events.
Clients include: Appalachian Trail Conservancy, Leadership Greater Washington, National Conference for Community and Justice, Lowcountry Environmental Education Program
I also serve the Partnership for the National Trails System as a co-chair to the Conferences and Workshops Committee.